now

Tired of dealing with disrespectful, flaky, or just plain wrong consumers? You’re not alone. We’ve all muttered, “I need better customers” at least once a week—usually on a Monday.

 

The truth is, you already have great ones. You just need more of them.

I had a “Betty.” She wasn’t perfect, but she showed up, paid on time, and genuinely valued what I brought to the table. That’s what made her my ideal consumer.

 

You’ve got a Betty too. Probably a few. This mini course helps you find them, understand them, and (most importantly) turn more of your casual buyers into die-hard, brand-lovin’, talk-about-you-at-parties kinda people.

 

what you do:

• Analyze your current customers to spot patterns, behaviors, and values of your best buyers
• Identify what makes your “Betty” tick—and how to attract more like her
• Refine how you talk, market, and sell to better connect with the right crowd

 

outcome:

•  A detailed profile of your ideal consumer
  (aka your Betty)
• A personalized roadmap to convert occasional buyers into loyal super fans
• The confidence to stop wasting time on the wrong consumers—and start doubling down on the right ones

Brainstorming

Features

Research

We all want to find the best, most innovative solution to our sales and marketing problems. We want to

 

Brainstorming helps you discover the best solution to the challenge before you by asking: What If?

Some times, we need to see how others are working to resolve a challenge. We can glean insight from their solution.

 

Features put the problem into perspective through example.

Part of having a robust and successful marketing strategy is knowing what separates you out. You need to stand out not blend in.

 

Market Research walks you through the process of making sure what you say and is unique.

Challenges

Lectures

Skill Building

How do you know if something that you’re doing is working? How do we know it’s the right solution, the one we need? Challenges!

 

Challenges put your renewed skills and thinking to the test.

 

There’s more than just doing drills and building skills to learning. You need context. You need to know the why.

 

Lectures give you the background, the context and the why to really solidify and deepen your learning.

You’ve got the chops.  This isn’t your first day at the rodeo. You know what your doing, you just need to put them use differently. In a more modern way.

 

Skill Building takes you step by step through the process of modernizing your skills.

If your application is accepted, you’ll receive an invoice for the full course fee. Payment is due in full before the course begins, unless we’ve agreed to a different arrangement in writing. Spots are limited, so enrollment is only confirmed once payment is received.

 

Thank you!

You’ve wasted time and money on worse.

 

Let’s do this.