LESS THAN

DAY

DAY

DAY

to earn more

DAY

Won't change how you do it,

but will make it easier.

mini courses

(Individualized Learning)

1

Learn to create short-form videos that act as commercials for your business...

02 sessions | 16 hours

Work on your schedule; days, nights or weekends.

In addition to personalized instruction,

every mini course includes:

PDF Study Guide

Limited time access to all Basics content

and assistance as needed for 30 days.

design

operators are

standing by

Unlock the Power of Content Creation for Your Business

course brochure

DIY business skills for unstable times.

Page 01

A few words

from

e.h. howard

Welcome to

the school

 

I’m Ed Howard, founder of E.H. Howard Correspondence School. I help self-employed and small business owners create content that actually sells—without selling out. This mini course is my no-fluff guide to turning your phone into your best unpaid employee.

 

If you’ve got one day and something to sell, you’ve got everything you need.

 

This course is a love letter to every business owner who ever wanted to make their own commercial but didn’t know where to start. It’s built to help you turn your phone into a money-making machine, with smart, simple steps to create short-form video content that sells. If you’ve got 12 hours and a business to grow, you’ve got everything you need.

You run the whole show—and let’s be honest, even if you had help, you’d still do most of it yourself. That’s why we built the E.H. Howard Correspondence School: smart, sassy mini-courses for hands-on business owners who’d rather do than sit through another boring webinar.

 

Learn branding, sales, marketing, design, and more—on your terms, from home, without the buzzwords. No fluff, no suits, just skills that actually help you grow the business you meant to build. Let’s get to it.

In this mini course, you’ll learn how to:

 

  • Master basic video composition and lighting to make your content shine
  • Craft compelling stories that hook, entertain, and convert
  • Develop an authentic on-camera presence (no acting lessons required)
  • Tap into emotion, nostalgia, and psychology to speed up audience engagement
  • Sell your business without sounding like a sales pitch
  •  Position yourself as a go-to expert in your space

Success Stories

these former students have in absolutely no way been paid by EHHCS or it's affiliates to say the awesome and amazing things they've said.

Eustice K.

“I took the mini-course while pretending to be on a Zoom call. Two weeks later, I doubled my rates and started using words like ‘brand equity’ in casual conversation. Nobody’s caught on yet.”

Denise Q.

“I took ‘Operators Are Standing By’ and now I pitch like a late-night infomercial host… but sexier. Clients actually call back. Even my ex texted ‘nice work.’ Coincidence? I think not.”

what DO I need?

DIY business skills for unstable times.

Page 02

you already have what

you need

in the palm of your hand

You don’t need a studio. You don’t need fancy gear. You definitely don’t need to buy airtime. You just need the right skills—and that’s exactly what this course gives you.

 

Create at least two (02) video “commercials” that sell your business and its offerings which can immediately be uploaded as a Short, Reel, or TikTok

what do I shoot the video with

you have everything

Spoiler alert: You don’t need fancy equipment to make scroll-stopping content.

 

This video breaks down how to start creating now—with nothing more than your phone and some nerve.

but i don't have a luxurious studio

the space you’re in

Whether it’s your background, lighting, or where you’re filming, the space around you sells just as hard as your pitch.

 

Learn how to shape your filming space so it sells your brand, not distracts from it.

I don't know how i want it to look

building a look

Your visuals speak before you do—make sure they’re saying the right thing.

 

This quick guide shows you how to build a consistent, brand-forward look that grabs attention on social media.

what

happens

in a mini course?

just because it's mini, doesn't mean you don't get a lot!

Brainstorming

We all want to find the best, most innovative solution to our sales and marketing problems. We want to

 

Brainstorming helps you discover the best solution to the challenge before you by asking: What If?

Features

Some times, we need to see how others are working to resolve a challenge. We can glean insight from their solution.

 

Features put the problem into perspective through example.

Challenges

How do you know if something that you’re doing is working? How do we know it’s the right solution, the one we need? Challenges!

 

Challenges put your renewed skills and thinking to the test.

 

Lectures

There’s more than just doing drills and building skills to learning. You need context. You need to know the why.

 

Lectures give you the background, the context and the why to really solidify and deepen your learning.

Research

Part of having a robust and successful marketing strategy is knowing what separates you out. You need to stand out not blend in.

 

Market Research walks you through the process of making sure what you say and is unique.

Skill Building

You’ve got the chops.  This isn’t your first day at the rodeo. You know what your doing, you just need to put them use differently. In a more modern way.

 

Skill Building takes you step by step through the process of modernizing your skills.

the DL on feedback and critique

DIY business skills for unstable times.

Page 03

DIY business skills for unstable times.

Page 04

What if I don’t know how to film or use any gear?

No problem. We’ll plan your video around the gear you do have—even if it’s just your phone and a half-dead ring light. Good content > fancy cameras..

 

 

Do I need fancy editing software to make this work?

Nope. I’ll give you a shooting plan that works even if you’re editing in iMovie, CapCut, or yelling into Canva. You can keep it simple and look pro.

 

 

Can you help me look and sound confident on video?

100%. You’ll get tips on pacing, delivery, what to emphasize, and how to be “camera-ready” without needing glam or a TED Talk setup.

 

 

What kind of content can you help with?

Reels, TikToks, YouTube Shorts, talking heads, promo videos, pitch clips, behind-the-scenes footage—if you’re putting it on the internet to grow your business, I can help make it clearer, sharper, and more you.

 

Do I need to be on camera?

Only if you want to. This isn’t about becoming an influencer—it’s about making content that works for your brand. Whether it’s you, your product, or a bunch of captions over B-roll, I help you do that better.

 

 

I’m new to this. Is that okay?

Yes. In fact, this is especially for you. No team? No fancy gear? No problem. I work with real, scrappy, DIY creators who are doing their best with what they’ve got. That’s where I come in.

 

 

What do I send you?

A link or file of your video (or draft), plus any “I’m stuck” notes. If you have a script or outline, cool. If not, we’ll wing it together.

 

 

Written or recorded feedback—what’s the difference?

Written = a breakdown you can read like a checklist.

Recorded = me talking through your video like your content coach on call.

Both are honest, direct, and designed to get you moving.

 

 

What’s a strategy call like?

One part creative therapy, one part content boot camp. We’ll talk through what’s working, what’s missing, and where to go next. You’ll leave with clarity and a plan. Pajamas optional.

 

 

Can you edit my video?

Sadly, no. I will teach you how and suggest tools, templates, or even walk you through how to do it better yourself. Empowered DIY is kinda my thing.

DIY business skills for unstable times.

Page 05

By this time tomorrow, your business could be in a better place

$150

02 sessions | 12 hours

Work on your schedule; days,
nights or weekends.

let's make

some moves

'cause all you

need is a phone.

You’re not here to “think about it.” You’re here to make moves.

 

This mini course gives you everything you need to start creating short-form content that sells—without needing fancy gear, a studio setup, or an ounce of marketing jargon. Just real tools, real confidence, and a real plan that works.

 

Instant access.

 Real-world lessons.

 One low price.

 

Let’s stop waiting for “perfect” and start making content that actually does something for your business.

 

Ready? Operators are standing by.

In addition to personalized instruction,

every mini course includes:

PDF Study Guide

Limited time access to all Basics content

Assistance as needed for (10-30*) days.

All instruction and work is done IRL via Zoom

No software or expensive equipment is required or needed.

DIY business skills for unstable times.

Page 06

QUICK apply

Please use the form below to tell me a bit about yourself—your goals, your business, and the areas where you’d like to grow. This helps me make sure the course is a good fit for you.

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certification details

After your application is accepted, you’ll receive an invoice for the full course fee. Payment is due in full before the course begins, unless we’ve agreed to a different arrangement in writing. Spots are limited, so enrollment is only confirmed once payment is received.

 

Thank you!

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DIY business skills for unstable times.

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DIY business skills for unstable times.

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