find

your

Betty

Cultivating more ideal consumers

Tired of dealing with disrespectful, flaky, or just plain wrong consumers? You’re not alone. We’ve all muttered, “I need better customers” at least once a week—usually on a Monday.

The truth is, you already have great ones. You just need more of them.

I had a “Betty.” She wasn’t perfect, but she showed up, paid on time, and genuinely valued what I brought to the table. That’s what made her my ideal consumer.

You’ve got a Betty too. Probably a few. This mini course helps you find them, understand them, and (most importantly) turn more of your casual buyers into die-hard, brand-lovin’, talk-about-you-at-parties kinda people.

what you do:

• Analyze your current customers to spot patterns, behaviors, and values of your best buyers
• Identify what makes your “Betty” tick—and how to attract more like her
• Refine how you talk, market, and sell to better connect with the right crowd

outcome:

•  A detailed profile of your ideal consumer
  (aka your Betty)
• A personalized roadmap to convert occasional buyers into loyal super fans
• The confidence to stop wasting time on the wrong consumers—and start doubling down on the right ones

01 session |02 hours

In addition to personalized instruction,

every mini course includes:

PDF Study Guide

Limited time access to all Basics content

and assistance as needed for 10 days.

QUICK apply

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