Chip and Dan Heath
This is one of the few industry books I’ve read that I felt actually had something to say. It’s a great study and examination of how to simply ideas and make your business more memorable; aka: sticky.
It offers a number of ways in which to make your messages sticky. I’ve incorporated a few of their ideas into my own work. They back up their ideas with case studies to prove their point.
The only downside to the book is the case studies. They’re rooted in early 2000’s examples, such as Subway Jared, or OJ Simpson; that haven’t aged well. However, if you look past that one flaw, you learn and benefit from what they’re offering.